- cross-posted to:
- technology@lemmy.world
You must log in or register to comment.
And they won’t collect information about the subscribers, right?
The information is worth way more than $14/month, last estimates I’ve seen put it around $50/month.
That’s a classic create a problem, sell the solution situation.
On useful ad-supported service I have happily paid a little to get rid of ads… on Facebook I’d have a very hard time saying it’s worth that much to me to have my data sold :p
A couple of key highlights:
The proposal is a gambit by Meta to navigate European Union rules that threaten to restrict its ability to show users personalized ads without first seeking user consent—jeopardizing its main source of revenue.
It would give users the choice between continuing to access Instagram and Facebook free with personalized ads, or paying for versions of the services without any ads, people familiar with the proposal said.
Under the plan, Meta has told regulators it would charge users roughly €10 a month, equivalent to about $10.50, on desktop on a Facebook or Instagram account, and roughly €6 for each additional linked account, the people said. On mobile devices the price would jump to roughly €13 a month because Meta would factor in commissions charged by Apple’s and Google’s app stores on in-app payments.
Privacy-conscious users in the U.S. shouldn’t expect to be offered the option to pay for ad-free Instagram or Facebook soon. Meta’s proposals have been pitched specifically as a way to navigate demands by EU regulators to seek consent before crunching user data to select highly personalized ads.
It isn’t clear if regulators in Ireland or Brussels will deem the new plan compliant with EU laws, or whether they will insist Meta offer cheaper or even free versions with ads that aren’t personalized based on a user’s digital activity.
This feels like Meta is just attempting to play at Malicious Compliance. There’s no way they make that much off each user per month, this feels like they are intentionally making it cost-prohibitive to have the ad-free version just so they can say they are meeting EU regulations. I certainly cannot see many users shelling out ~€17 a month for Instagram and Facebook.
As noted, though, this may not be enough to pass the EU regulations.
I agree re: malicious compliance. Also leading w/ the web price knowing that the majority of their base uses mobile devices to connect
$14 a month is an incredibly large amount, maybe if it also allowed you to disable reels and go to a chronological feed it would be nice for some but still. Says a lot about the value per customer I guess.
14 bucks… to make content for them and them also have to watch ads… why?
I’m not willing to pay 13 bucks a months for ad-feee YouTube. In what world does Meta expect me to pay more then that for having an ad-free experience on their dogshit platforms?
Ad free, but ist it also tracking free?
Gosh, if they’d offered this 10 years ago, I’d have been MUCH more interested. As-is, I haven’t really used Facebook in a year or two because of the awful timeline, not the ads. So cool idea, but too little (well, too much cost, I guess) and too late for me to care.
Who is still using facebook?
When I used Facebook I wouldn’t of actually minded this if they also added some customization for your feed. However $14 is a big ask. Maybe for ALL their services including the Oculus.
