The original article is behind a paywall at 404media.
In a pitch deck to prospective customers, one of Facebook’s alleged marketing partners explained how it listens to users’ smartphone microphones and advertises to them accordingly.
As 404 Media reports based on documents leaked to its reporters, the TV and radio news giant Cox Media Group (CMG) claims that its so-called “Active Listening” software uses artificial intelligence (AI) to “capture real-time intent data by listening to our conversations.”
“Advertisers can pair this voice-data with behavioral data to target in-market consumers,” the deck continues.
In the same slideshow, CMG counted Facebook, Google, and Amazon as clients of its “Active Listening” service. After 404 reached out to Google about its partnership, the tech giant removed the media group from the site for its “Partners Program,” which prompted Meta, the owner of Facebook, to admit that it is reviewing CMG to see if it violates any of its terms of service.
An Amazon spokesperson, meanwhile, told 404 that its Ads arm "has never worked with CMG on this program and has no plans to do so. The spox added, confusingly, that if one of its marketing partners violates its rules, the company will take action.
I keep seeing this claim, but never with any independent verification or technical explanation.
What exactly is listening to you? How? When?
Android and iOS both make it visible to the user when an app accesses the microphone, and they require that the user grant microphone permission to the app. It’s not supposed to be possible for apps to surreptitiously record you. This would require exploiting an unpatched security vulnerability and would surely violate the App Store and Play Store policies.
If you can prove this is happening, then please do so. Both Apple and Google have a vested interest in stopping this; they do not want their competitors to have this data, and they would be happy to smack down a clear violation of policy.
We would never listen to your mics, our gos are just that good…
Trust us bro.
(just gonna be annoying and note that the 404 Media article isn’t a true “paywall”, they addressed this on their blog: https://www.404media.co/why-404-media-needs-your-email-address/. If you create an account you don’t need to pay and they email the published articles in full every day.)
