• ArugulaZ@kbin.social
    link
    fedilink
    arrow-up
    31
    ·
    1 year ago

    X: Definitely no hate speech here! Nope, you’ll never find it! Those watchdog organizations are all full of crap!

    Wait, we lost another sponsor? For what again? Uh oh.

  • snowbell@beehaw.org
    link
    fedilink
    arrow-up
    15
    ·
    1 year ago

    Why do people assume that brands explicitly endorse everything their ads run next to? Do they think companies are purposely seeking out these bad people to run their ads next to? I never got the whole not wanting your ads next to questionable content thing.

    • wrath-sedan@kbin.social
      link
      fedilink
      arrow-up
      34
      ·
      1 year ago

      I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.

      • Gormadt@beehaw.org
        link
        fedilink
        arrow-up
        13
        ·
        1 year ago

        Yep it’s the association for sure

        But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.

        It’s the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.

    • TooManyGames@sopuli.xyz
      link
      fedilink
      arrow-up
      14
      ·
      1 year ago

      It’s not just that they don’t want their ads next nazi crap, it’s that they don’t want to put ads on a platform that has nazi crap. You make a platform friendly to nazis, you lose advertising.

    • jarfil@beehaw.org
      link
      fedilink
      arrow-up
      13
      ·
      edit-2
      1 year ago

      Why do people assume that brands explicitly endorse everything their ads run next to?

      Where by “people”, we mean “individuals with so little critical thinking, that they might get influenced by an ad”.

      Well, that’s why. Companies don’t want easily influenciable people to associate their brand with something they’re likely to view as negative.

    • CileTheSane@kbin.social
      link
      fedilink
      arrow-up
      12
      ·
      1 year ago

      People will presure companies not to allow it. “I will not purchase your product because it is helping fund hate speech”

      It doesn’t matter that the company did not choose to place the ad there. The ad being there gives money to platform that they are recieving because of hate speech.

      • intensely_human@lemm.ee
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        And here you are trying to save the planet. The very same planet that created the Nazis. One has to wonder where your loyalties really lie.

    • Thorny_Thicket@sopuli.xyz
      link
      fedilink
      arrow-up
      8
      ·
      1 year ago

      Especially considering we’re talking targeted advertisement so the ads are based on who you are and not which corner of twitter you’re hanging on.

    • EliasChao@lemmy.one
      link
      fedilink
      arrow-up
      7
      ·
      1 year ago

      I believe it’s a matter of being in the same platform as controversial content.

      In the end they’re paying Twitter to display their ads, and if Twitter allows questionable content to be in their platform, the companies are indirectly supporting it.

    • liv@beehaw.org
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      A lot of advertising still works on association and suggestion. That industry was heavily influenced by Freuds son in law.

      Juxtaposition is a type of association.

    • remotelove@lemmy.ca
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      Tiki torch companies must be making bank off of Twitter ads now, though. They don’t even have to use keyword matches to show up in all the right places.

        • jarfil@beehaw.org
          link
          fedilink
          arrow-up
          7
          ·
          1 year ago

          Ah, you mean the “All” feed? Hm, might have to take a look, but normally I only use the Local and Subscribed ones. Not a big fan of scrolling through random trash.

          Instances could likely add some ads to their Local feeds and communities, at least they’re supposed to know what goes in there.

          • Gamma@beehaw.org
            link
            fedilink
            arrow-up
            4
            ·
            edit-2
            1 year ago

            They’re not on beehaw, who knows what their instance federates with. Fwiw our version of c/all is pretty decent

            • jarfil@beehaw.org
              link
              fedilink
              arrow-up
              3
              ·
              1 year ago

              Good point, they’re from lemm.ee. I just happen to have an account there (to follow some lemmit bot) since it’s a “federation friendly” instance, and they recently seem to have had a Hexbear problem: https://lemm.ee/post/4543536

              Oh well, guess anyone running ads on a Lemmy instance, would have to run them only on local, or just on a per-post level.