“45% less plastic and 75% less water!”
But the product they are comparing it to has 90% more detergent…
EDIT: Thank you for pointing the error of my ways, guys.
This article cleared up some misconceptions I had. TIL, there’s way more water in liquid detergent than you’d think!
I mean it sounds to me more like they are admitting they were intentionally stupidly inefficient originally. IE the one they are comparing it to has 94% more detergent, but only does 14 more loads. (74 vs 60).
Wait until they hear how little water and packaging detergent strips use! (which is what I usually buy… this liquid just came up in the search).