It will essentially fill that need for them outside of anything Musk does short of rendering the service unavailable.

That honestly wouldn’t surprise me at this point. I can’t imagine advertisers are very happy about his terrible leadership. If he makes a few more blunders I think things could go south pretty fast. Especially with threads being a potential alternative that has a lower barrier to entry than something like mastodon, it would be a smoother transition than it would be otherwise.

Maybe its just wishful thinking, but I do think the death of twitter is a possibility.