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Tea@programming.dev to Technology@lemmy.worldEnglish · 24 days ago

Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days

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Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days

searchengineland.com

Tea@programming.dev to Technology@lemmy.worldEnglish · 24 days ago
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Temu pulls its U.S. Google Shopping ads
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The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
  • reddig33@lemmy.world
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    24 days ago

    So are they insinuating that Google App Store “popularity” ranking is actually paid product placement?

    • AtHeartEngineer@lemmy.world
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      24 days ago

      It probably is

    • FenderStratocaster@lemmy.world
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      24 days ago

      Do you REALLY think that Threads is one of the top 4 downloaded apps on Android? “EasyHomescreen” is number 5.

    • noodlejetski@lemm.ee
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      24 days ago

      or simply that people were mostly installing the app after seeing ads for it.

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