Barbie has officially become the year’s biggest box office hit, after the doll’s big-screen earnings overtook the Super Mario Bros Movie’s total.
The Barbie movie, which sees Margot Robbie’s titular toy swap her pink fantasy home for the real world, has now made $1.38bn (£1.1bn) globally.
That has taken it past the $1.36bn taken by the Super Mario Bros Movie.
Barbie has also helped the US summer box office reach the $4bn (£3.2bn) mark for the first time since the pandemic.
Analysts did not expect cinemas to reach that milestone, but the success of Barbenheimer - Barbie and Christopher Nolan’s Oppenheimer, which were released on the same day in July - propelled takings past last year’s total of $3.4bn (£2.7bn).
Industry experts also predicted that the Super Mario Bros Movie would be the biggest film of 2023. But Barbie, directed by Greta Gerwig, has proved them wrong on that front too.
The biggest films of 2023 so far
1. Barbie - $1.38bn
2. The Super Mario Bros Movie - $1.36bn
3. Oppenheimer - $853m
4. Guardians of the Galaxy Vol 3 - $846m
5. Fast X - $705m
Honestly I wouldn’t be surprised if Barbie as a character is less popular with American kids than Mario in 2023. Hasn’t Barbie been struggling?
It’s not about the kids. Kids don’t generate the most money in the box office. It’s about adults. And adults of movie going ages all know Barbie. They’re even dressing up for the movie.