One of the biggest German meat production companies started introducing vegetarian and vegan products 10 years ago - last year they made more profit from then than from their meat branch and are remodelling meat-processing factories for replacements - it’s just like everywhere - if you don’t lead or follow the change you’ll have to try to stop change itself
The shitty thing is that this culture war against replacements is also majorly fucking up our chances to combat climate change as a change away from the meat-heavy diet most people have on a population level would be one of the most effective changes we could make as a society to give us a better chance…
I really don’t see the problem with honesty in product marketing, aside from the fact that it should be 100% and not limited to artificial meat products. That said, a ban doesn’t seem like the best idea, because it limits your ability to describe the product. How do you describe artificial spare ribs concisely, without being able to say the words “spare” and “ribs” together?
And just because artificial meat isn’t indistinguishable from the real thing at the moment doesn’t mean:
Manufacturers aren’t dressing up the packaging in a way that makes it difficult to tell the difference. And not even necessarily in order to be deceitful, but rather to make it look appealing, and get more people to try it.
When you’re tired, and hungry, and just want to get back home from a shopping trip, you accidentally choose the wrong package because the identifiers don’t stand out sufficiently. I can’t tell you how many times I’ve accidentally bought something with artificial sweetener, after staring right at the two options, and registering that I don’t want the one.
I wish we could just get past the loud, over the top design language of literally everything. Every time I leave the house, it’s an assault on my senses, everywhere I turn.
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The point is the meat industry is afraid of competition.
One of the biggest German meat production companies started introducing vegetarian and vegan products 10 years ago - last year they made more profit from then than from their meat branch and are remodelling meat-processing factories for replacements - it’s just like everywhere - if you don’t lead or follow the change you’ll have to try to stop change itself
The shitty thing is that this culture war against replacements is also majorly fucking up our chances to combat climate change as a change away from the meat-heavy diet most people have on a population level would be one of the most effective changes we could make as a society to give us a better chance…
But saving the planet might slightly cut the rate of increase in profit for these companies.
Trading a 78% increase for 76%, but also the planet gets to live, simply isn’t worth it to them.
I really don’t see the problem with honesty in product marketing, aside from the fact that it should be 100% and not limited to artificial meat products. That said, a ban doesn’t seem like the best idea, because it limits your ability to describe the product. How do you describe artificial spare ribs concisely, without being able to say the words “spare” and “ribs” together?
And just because artificial meat isn’t indistinguishable from the real thing at the moment doesn’t mean:
I wish we could just get past the loud, over the top design language of literally everything. Every time I leave the house, it’s an assault on my senses, everywhere I turn.