OpenAI will be debuting a film at the Cannes Film Festival. With a budget of $30M or less, and a timeframe of 9 months, the slop they turn in will cost a fraction as much and take a fraction as long to develop as the slop Hollywood normally produces. FWIW though I did find the little video in the WSJ article entertaining, in a deeply unsettling, uncanny-valley kind of way.
Edit: Oops. Didn’t know who the Cannes audience was. The below would only apply if this gets a regular release. /Edit
My guess is the audience simply won’t care and the movie will do reasonably average, depending on the script.
Sure here on a niche forum like Lemmy we care about the incredible energy waste, the artists being exploited, etc, and that “AI art” only looks good from a distance with all the little details being screwed up at a close examination. (When it’s not a lovecraftian horror right on the surface - see “bloopers” in that video in the article)
But the general public? To them “AI” is: Haha, funny Ghibli filter.