Can’t wait for ads to be grotesquely injected into any video on big streaming sites. If you don’t want reruns of Cheers to have distracting ads for Rings of Power you better spring for Prime Platinum. Even the heroes at uBlock Origin are going to have a hard time filtering out injected ads on some YouTuber’s bedroom wall.
This is the inevitable next step. YouTube is looking at doing this too, where ads would be served as part of the same stream id as the content (eg your page wouldn’t refresh and the ad would be cut into the video itself) but they have to make the player work with changing states without refreshing the page across all platforms and it puts a lot more stress on CDNs (plus sponsor block would still be a method to defeat, although not as effective).
But integration of the ads more deeply into the content has always been the goal. That’s why product placement exists. The fault of commercials is that people can simply disengage - go to the bathroom, talk to friends, fuck around on phone, etc. but if the ad is part of the content they have to see it if they want to engage with it. You lose the ability to shill as effectively (unless you do the youtuber paid segment thing, which makes your ads programmatically skippable again eg sponsorblock) but you gain an ad that is practically unblockable unless the show is essentially censored.
Advertisers are scum. Destroy all advertisers. Admen are the cancer that destroy society. Every cool thing has advertisers encroach in on it once people realize how cool it is and then they destroy it - radio, tv, newspapers, books, the internet, literally any public space, etc. if you work in advertising you should be ashamed of yourself and your parents definitely feel like they went wrong somewhere
Bill Hicks Recorded live at the Dominion Theatre, London, 1992:
By the way, if anyone here’s in advertising or marketing… kill yourself. [audience approval] Thank you. Just a little thought… Kill yourself. Seriously though, if you are [in advertising/marketing], do [kill yourself — laughter] … There’s no rationalisation for what you do and you’re Satan’s little helpers, OK? Kill yourself, seriously. You’re the ruiner of all things good, seriously… No, this is not a joke. You’re going: “there’s gonna to be a joke coming”. There’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your soul. Kill yourself. [applause, laughter] … I know all the marketing people are going, “he’s doing a joke”… There’s no joke here whatsoever. Suck a tail pipe, hang yourself, borrow a gun from a Yank friend. I don’t care how you do it. Rid the world of your evil fucking machinations.
I know what all the marketing people are thinking right now too, “Oh, you know what Bill’s doing, he’s going for that anti-marketing dollar. That’s a good market, he’s very smart.” [laughter] Oh man, I’m not doing that, you fucking evil scumbags. “Ooh, you know what Bill’s doing now, he’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research. Huge market. He’s doing a good thing.” Goddammit, I’m not doing that, you scumbags. Quit putting a goddamm dollar sign on every fucking thing on this planet! “Ooh, the anger dollar. Huge. Huge in times of recession. Giant market. Bill’s very bright to do that.” God, I’m just caught in a fucking web. “Ooh, the trapped dollar, big dollar, huge dollar. Good market. Look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar…” God, how do you live like that? I bet you sleep like fucking babies at night, don’t you? “What did you do tonight honey?” “Oh, we made ah, we made ah, arsenic ah, childhood food now, goodnight.” [lies down and snores] “Yeah, we just said you know is your baby really too loud? You know?” [snores] “Yeah, it’ll… you know the mums will love it.” [snores] [stands up] Sleep like fucking children, don’t you? This is your world isn’t it?