Where I live, we don’t yet have those cards. I despise the idea of them and hate getting caught out by them (I’m looking at you Tesco and Lidl).

Normal price for something - 0.49 (in stores without these cards) But in their store it’s only that price with their ‘club card’ or ‘plus membership’.

Otherwise it’s 1.59

There are loads of other items with high markups.

BUT - the marked price is the normal store price to the inexperienced shopper of these data collecting stores, with the blind spot being the need to have a store card to get the ‘discount’. My full shop was an extra 103.46 altogether between the two stores (51.22 in one 52.24 in the other) rushing to get christmas dinner and dining and extras. Should be banned. /rant

The government doing a sick job of protecting consumers. /s

    • lauha@lemmy.worldEnglish
      61·
      1 day ago

      The card means my shop is cheaper than it otherwise would be and I’m gaining points each time I use it.

      Card means that the price is what it could be anyway, but they decide to give it only to the customers who have the card.

      Points are also just mark up in general prices that they could have given you anyway, but hide it as a “reward for points”

      • 9point6@lemmy.worldEnglish
        2·
        1 day ago

        Well there’s some truth in that it’s not entirely it, the price is reduced because the data they get from tracking your spending habits has a value

        They’re not pushing people to these cards for fun

        • Red_October@lemmy.worldEnglish
          31·
          1 day ago

          And what do those things cost somewhere that isn’t using the dumb member card system?

          You’re not getting a deal, non-catdholders are getting shafted while you pat yourself on the back and the store sells shockingly detailed data about you.

    • Babalugats@feddit.ukOPEnglish
      1·
      22 hours ago

      That you couldn’t give a hoot etc. shows that you don’t really understand what is happening or are very naive. Nothing wrong with that, it’s normal, but it is worth looking into a little deeper, especially stores like Tesco. When prices are already artificially higher than they should be, and they are trebling the price of some items to get people to get their cards, you should be wondering why. They are not only making money from selling the items to you, but from selling your data to others. They also use the data in many ways, probably many unethical. With that much power and money and what is going on around the world currently with lobbying etc. it is definitely something that should be looked at. You should look up personalised pricing as well as here and you might start to notice that you have paid for those trips to Alton Towers and Blackpool (probably twice over). With a few companies trialing software as we speak. New York introduced a law too.

      As for the imaginary markup

      Tesco

      LIDL

      ALDI (No discount card)

      SuperValu ‘sale’ price but applicable to everyone not cardholders.

      Dunnes Stores Same as above

      Centra €0.59 same as above and Centra are known for being more expensive

      They are also €0.49 in Londis, Gala, Daybreak and Costcutter (no online listings) and €0.59 in Mace and EuroSpar (also known for being expensive)

      The list of products that it happens with is huge, you could check the same wherever you are.