To elaborate on this, since watching this video I’ve paid attention to how sponsorships provide discounts to viewers of creators, and it’s often via URLs. eg. service.com/creator_name, not with a discount code. That way, a website can track how many people went to the URL, not how many used whatever code is associated with that URL.

Part 3 of the video series will probably show how Honey f*cked that system up, too. 😄