It’s the web as it exists now. It can’t be fixed gradually, or at least that’s harder than to design from scratch a replacement with same abilities, but fewer levels of abstraction, less bloat, making a client application in reasonable time being possible. Probably with architecture and semantics centered around how social networks and messengers work, not just hypertext. Visiting a webpage and reading a group chat are different ideas, the latter doesn’t imply connecting to one specific location. Again, that’s something that was understood since Usenet. Just no public system like Usenet, but not morally obsolete, emerged to be popular.