The $499 smartphone is described as being “purpose-built” for people who carry two phones — one for work and one for personal use. That is, the company believes its market will be people who do a lot of actual work on their devices — meaning messaging, emailing, working with documents, or other things where using a physical keyboard could be an advantage.


I like some of the features of this phone and in some ways it is similar to the iKKO Mind One I backed, but I’ve always found this idea of “companion” phones very weird. There have been a few over the years and they’re always just ginped and overpriced. You pay a relatively large amount of money for a convoluted solution to a problem that is very niche in the first place.