My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a “USA fan”, looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it’s piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
Interesting… makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn’t seem very profitable to me
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.
I’ll try to find it and review it. The photo doesn’t really tell me which supermarket it is.
Could be Kaufland by the looks of it, but I think they also have it at Rewe or Edeka
Thank you. Kaufland and Edeka are little far but I can try Rewe and Penny.