My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
The reason is called ‘Bud’ and not ‘Budweiser’ is because there is a Czech town called Budjeovice, or ‘Budweis’ in German. Be from that town is called ‘Budweiser’ as in ‘from Budweis’.
It’s that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it’s sold as Czechvar).
But then the European Union responded by honoring the ‘appellation contrôlé’ ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.
This is why they have to sell it as bud. But when comparing the beers they should’ve gone with ‘butt’. People know this and don’t buy the shitty American stuff. All budget grade beers in Germany are better than it.