YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

  • dindonmasker@sh.itjust.worksEnglish
    171·
    12 days ago

    I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?

    • circuscritic@lemmy.caEnglish
      471·
      12 days ago

      Those will not block YT ads.

      They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

      • VibeSurgeon@piefed.socialEnglish
        282·
        11 days ago

        Those will not block YT ads.

        This is correct

        but YouTube ads are delivered directly into the video stream.

        This is false

          • VibeSurgeon@piefed.socialEnglish
            2·
            9 days ago

            Sure, but that can be said about almost anything.

            Still, I’d be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It’s definitely not out of the question, but I think we’re still ways to go before we get there.

            And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

      • ragas@lemmy.mlEnglish
        9·
        11 days ago

        Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

        • diabetic_porcupine@lemmy.worldEnglish
          3·
          11 days ago

          Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

          • ragas@lemmy.mlEnglish
            10·
            11 days ago

            Exactly. Instead of editing within the video stream you just switch to a second stream.

            However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

        • VibeSurgeon@piefed.socialEnglish
          3·
          11 days ago

          That would mean reencodingevery video for every user and would need an insane amount of computing power.

          You actually don’t have to, on account of how adaptive video streaming works. It’s fully possible to serve a few segments of ad content mid-stream.

    • Tangent5280@lemmy.worldEnglish
      41·
      12 days ago

      Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.