The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

  • Rioting Pacifist@lemmy.world
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    19 hours ago

    I have to use MacBook for work, I guess it depends on the load but I doubt 8GB is enough unless you are just browsing, in which case far cheaper devices can fill that nieche.

    • vacuumflower@lemmy.sdf.org
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      10 hours ago

      Cheaper, but breaking in your hands. In case of laptops mechanical wear is important. This thing might be weak, but last a decade (well, I don’t know).