The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
I remember when cable tv first started the big promise was that since you were paying for it the cable channels would be ad free. Well that lasted about a week.
Yeah, strong feelings of deja vue.