The FTC has been studying surveillance pricing since 2024 and recently its chairman told a Senate committee it may be time to review its disclosure rules for companies.
JetBlue is hardly the first airline to fall into the limelight for potentially changing its prices based on a user’s browser history.
The Federal Trade Commission has studied surveillance pricing methods since 2024, and found retailers often used people’s personal information to set individualized pricing information. FTC Chairman Andrew Ferguson said he “directed staff to start examining” if new disclosure rules are needed by companies during a Senate Commerce Committee earlier this month.
According to a California audit last month which analyzed open network traffic across more than 7,600 popular websites scanned from California, over half (55%) of sites set advertising cookies even after users explicitly rejected them. More than three-quarters (78%) of consent banners failed to enforce the user’s choice at all, while Google ignored 86% of opt-out requests.
or, OR… We could ban the fuckery
Not likely under Trump sadly