Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
The EU could have had an effect on it via the DMA, but it seems that not many people use iMessage in the EU. People use Whatsapp and Facebook Messenger way more here, so those are forced into opening up.
iMessage message bubble colors seem to be an US problem.