The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

  • Cyrus Draegur@lemm.ee
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    11 months ago

    mastodon finally clicked for me and i don’t miss twitter at all. sometimes i accidentally load twitter out of force of habit, but immediately recognize how much it sucks now and close it again. Likewise, reddit’s dead to me too now. i’m finally starting to feel like decentralized federated social media systems might actually work out.

    • DogMuffins@discuss.tchncs.de
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      11 months ago

      Out of curiosity, can I ask what it was that made mastodon click?

      I had two or three goes before realising that choosing the right instance can give you an engaging “local” feed. That seems dramatically less important on lemmy though.

      • Cyrus Draegur@lemm.ee
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        11 months ago

        i’m not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say “fuck this” and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just … sad, and it reminds me that I have a better place that I’d enjoy visiting more.

  • Plume (She/Her)@beehaw.org
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    11 months ago

    Rebranding Twitter, one of the most recognizable brand on earth, to “X” is not just shooting yourself in the foot, it’s taking a shotgun, aiming at your feet and pulling the trigger.

  • Foni@lemm.ee
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    11 months ago

    Only 13%?? With everything he’s going through, it seems very little to me. I think that the turning point would be top-level institutions and politicians changing Mastodon, I think that as long as that does not happen Twitter will still be relevant unfortunately

    • jsdz@lemmy.ml
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      11 months ago

      13% may not sound like a lot, but it includes almost all of the 10% who weren’t complete idiots.

        • gyrfalcon@beehaw.orgM
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          11 months ago

          Hey, this comment reads like you’re just dunking on another user. If that is not what you meant to do, please try to communicate more clearly, and if that is what you meant to do, please refrain while commenting on Beehaw in order to be(e) nice. Thanks!

    • Pyr_Pressure@lemmy.ca
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      11 months ago

      That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

      Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It’s possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

      • sure@lemmy.ml
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        11 months ago

        That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

        It’s the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.

  • GadgeteerZA@beehaw.org
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    11 months ago

    Choosing a single letter name was a marketing disaster. Elon is truly clueless when it comes to people and social. Even worse when X implies Ex anything.

  • Four_lights77@lemm.ee
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    11 months ago

    I don’t think Twitter and Reddit are going to die quickly. They have user bases that they can monetize and bots to flood content. They were shitty enough that enough of left and gave a nice boost to federated platforms. That boost will grow every time those legacy platforms alienate their users by treating them badly. Like windows and Linux.

  • Reality Suit@lemmy.one
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    11 months ago

    I’m convinced that muskrat did this to destroy a channel of communication. It sure helped me look for more free and open source alternatives. I never used Twitter other than seeing live on the spot events.

    • Lesrid@lemm.ee
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      11 months ago

      Saudi monarchy and other rich folks probably encouraged him further.

  • Sina@beehaw.org
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    11 months ago

    I think it’s embarrassing how low that number is. If there are alien civilizations out there, I think humans would be at the bottom of the barrel intelligence wise.

    • Honytawk@lemmy.zip
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      11 months ago

      It is probably like 50% of the users, the other 74% are bots that are still on the platform. lol

  • PrettyFlyForAFatGuy@lemmy.ml
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    11 months ago

    i actually thought i would go take a look at threads. when i tried to log in on my PC it told me i had to download the app on my phone before it would let me log in with the account they already apparently created for me.

    so i left and havent been back

    • abhibeckert@beehaw.org
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      11 months ago

      Threads was launched before it was finished to capitalise on one of Musk’s more brain dead decisions - and the Threads website was initially almost unusable (it’s still missing a lot of things - such as federation with Mastodon).

      The requirement to use a phone app, if it still exists, wasn’t nefarious, it was just the best they could do without delaying the product launch.

      As for “the account they already apparently created”… AFAIK threads runs on Instagram’s infrastructure. So if you have an Instagram account then, yeah, “signing up to threads” is basically just enabling threads on your existing account. If you don’t have an Instagram account I’m pretty sure they create one when you sign up for Threads (but disable Instagram on your account unless you “sign up” over there).

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        11 months ago

        I think Threads won’t try to federate with Mastodon, since it’s most likely to end up as a PR disaster. Half of the fediverse will de-federate with them from the outset, while the rest of them will have their fingers on the trigger. I don’t think the fediverse has any tolerance for their BS after their (and Google’s) rug pull on XMPP.

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    11 months ago

    I am 100% off social media now. Was never a big fan of Twitter but I’m definitely not paying for it. Zuckbook has been deleted for a decade. When Reddit disabled 3rd party apps, that was the last time I used Reddit.

    I miss some of the timely news on specific topics but otherwise nothing’s lost.

    • CanadaPlus@lemmy.sdf.org
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      11 months ago

      So what’s the consensus here? Does social media not include things where people use usernames, or do Reddit and maybe even Lemmy count?

      • mctoasterson@reddthat.com
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        11 months ago

        I should have said with the exception of Lemmy. Not sure I’m getting enough value to continue using it either honestly.

      • 14th_cylon@lemm.ee
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        11 months ago

        i am afraid that consensus among general population increasingly is “words mean exactly what you want them to mean at any given moment”. welcome to post-factual age.

        • CanadaPlus@lemmy.sdf.org
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          11 months ago

          Nah, language has always been in flux. We’re not going to become babbling morons any time soon. I mean, we even have writing now so we can save up a definition to adopt or reject later; that’s fairly new in human history.

          What is a bit different is that we have to talk about a lot of things that didn’t exist a generation ago, but that’s only a matter of quantity. Every branch of the Indo-European language family adopted it’s own term for iron when it arrived, for example, so I’m sure we’ll settle on some sort of consistent English terminology for different kinds of platforms. We’re just not there yet, as the replies I got show.

          • 14th_cylon@lemm.ee
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            11 months ago

            yeah, no.

            the person who wrote “look at me, i am so cool, i am not using social networks” on a social network didn’t do that because they would be confused by new technology that didn’t exist generation ago, they did that because it worked for narrative they tried to present. and unfortunately it is more and more common and it is not a problem related to technology, just look at any political discussion.

            so while what you said is true, it is not very relevant to the discussed problem.

      • snowe@programming.dev
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        11 months ago

        Social media has always excluded forum like sites. It most definitely does not include anonymous sites. Social media has a strict definition about having connections to people, none of which Reddit nor lemmy has. Reddit technically added followers, but you cannot see nor interact with them, that’s not social media, that’s an email list. If lemmy is social media then so are every single comment section on every news site ever.

        • 14th_cylon@lemm.ee
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          11 months ago

          Social media has always excluded forum like sites. Social media has a strict definition

          social media has never excluded anything. it wouldn’t even be possible, and that is because there is no supreme authority that could issue some strict definition that would be legally binding for everyone 😆

          • snowe@programming.dev
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            11 months ago

            social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point. At no point in time has forum software ever been included in anyone’s social media definition, except it seems like you.

            • 14th_cylon@lemm.ee
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              11 months ago

              Social media has a strict definition social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then.

              of course, sweetie. and just out of curiosity, what strict definition from some respectable authority other than you are you working with? 😂


              social media, n. Websites and applications which enable users to create and share content or to participate in social networking.


              social media, noun : forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)



              long story short, social media is more than facebook.

              social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point.

              yes, they did. decades before facebook. you just said that. what you probably wanted to say is that the term didn’t come out until… well here is the news for you. the term usually comes after the phenomenon it is describing, not the other way around. it doesn’t work like “hey guys, i have cool term - social media - now we just have to invent some” 🤣

              anyone’s social media definition, except it seems like you

              nice projection there. have fun.

    • Pollen Pirate@beehaw.org
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      11 months ago

      You can subscribe to news or to Lemmy topics via RSS, you don’t need an account unless you want to reply/comment/post. RSS allows you to subscribe on topic you actually like or want and ignore other stuff. Not having an account can help to be more productive and spend less time talking with others. I have not even a Google account so I can’t neither like or comment on youtube videos or other places that needs an account and I’m totally okay. My only social accounts are this and a Mastodon user I don’t use anymore as RSS is actually how I want to get the news or people opinions/posts.

      • 14th_cylon@lemm.ee
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        11 months ago

        RSS allows you to subscribe on topic you actually like or want and ignore other stuff.

        subscription on lemmy allows you the exact same thing. i don’t see how scrolling through your rss reader should be any different from scrolling through the lemmy app.

        • Pollen Pirate@beehaw.org
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          11 months ago

          Because RSS works with an app that manages more RSS from others sites with different configurations you can set plus some filters you can do to that RSS list. So for me, the RSS app gives me more control on what I have read or not from not only Lemmy news (plus some filters I do, a pre-prosessing after fetching the RSS list using Javascript code). And you don’t even need a Lemmy account for that.

  • dangblingus@lemmy.dbzer0.com
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    11 months ago

    Nope. Nothing failed. This was Elon’s gambit the entire time. He wanted to tank Twitter. He was never interested in improving it or making it profitable. Why do you think Saudi Arabia gave him 22B to buy it?

    • MagicShel@programming.dev
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      11 months ago

      Your position is that a wealthy man deliberately burned 22 billion dollars to destroy microblogging? That he’s intelligent enough to plan and execute this perfectly, but too dumb to think of a better way to spend 22 billion on himself?

      I think this theory falls apart on examination, to say nothing of Occam’s Razor which argues heavily in favor of sheer incompetence.

      • meseek #2982@lemmy.ca
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        11 months ago

        This paints Elon like a calculated intellectual that carefully weighs his decisions and has a great team around him. When in reality, he’s a petulant, ego maniac that is far more swayed by his mercurial emotions than reason and intellect. His many prepubescent tantrums over the years is evidence of that.

        Money doesn’t mean anything. It doesn’t make you a genius because you used your status to con someone out of it. If you don’t know how the tech works, Elon sounds like a fucking genius. A visionary. But if you are in the field, you’ll realize that his promises (living on Mars, brain chips, etc.) are just fiction.

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          I’m not sure from the tone of your post whether you are trying to agree or disagree with my conclusion because it reads slightly argumentative, but I assure you I agree with you 100% and think this supports my point perfectly so maybe I’m misreading the tone. I upvoted you either way for being right in your points whether you come to the same conclusion as me or not.

      • whofearsthenight@lemm.ee
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        11 months ago

        Obviously, to ruin the world and complete his turn into a Bond villain, he needed to tank the 5th most popular social media site, which has been proven over and over to have less influence than anyone thinks.

      • localhost443@discuss.tchncs.de
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        11 months ago

        The most obvious explanation to me is that following so much success running pump and dump scams on his followers in some stocks but mostly unregulated crypto, he decided he was untouchable. Then tried to run another such scheme on twitter stock, but this time threw in a legally binding contract into the manipulation because he’s too dumb to realise how dumb he is.

        He got so used to fucking around, he thought he’d never have to find out…

      • Thisfox@sopuli.xyz
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        11 months ago

        Because he is throwing a tantrum. The toy he bought won’t do what he wants, and people won’t play with him, so he is breaking the toy. It isn’t a rational decision, it is a tantrum.

    • Honytawk@lemmy.zip
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      11 months ago

      Well the banks that invested 13 Billion in the take over will not like that if it were true and will sue him.

      Elon Musk: slams dick in car door

      Musk Fans: Masterful gambit, sir!

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    11 months ago

    It’s certain that of the 120 million that remain, a huge number are bots or spam accounts of some kind. They will be there last “users” to quit the platform. And Elon will be happy to collect ad money to show those bots your ads until the very end.

  • unix_joe@lemmy.sdf.org
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    11 months ago

    13% is low, but I guess this shows how resistant to change people are. It’s better to establish a new market (or the first to become popular in a young market) than to try and come along with something disruptive in a mature market.