For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Oh hey, hay čxʷ q̓ə for the reply! That’s good to know what the equivalent quality is. I juuuust discovered a good, high quality instant coffee that is decent. It’s called Davidoff. Pricey at anywhere from $15 - $20(!) CAD for 100g.
I’m trying to avoid Nestle products on principle, and I find the Tim Horton’s original blend way too high acidity/bitterness but it’s okay in a pinch.
I’ll take a look at more of the big box stores you mentioned.