• baggachipz@sh.itjust.works
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    16 hours ago

    So the software engineers who worked on the failed product get laid off, but not the people who decided to make the thing and directed its development. Cool cool cool

  • jobbies@lemmy.zip
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    12 hours ago

    AppleInsider reported Thursday that layoffs at Apple Vision Group were anticipated because the company’s expensive VR headset was not selling well since its launch

    I mean, what did they expect? People have been trying to make VR a thing since the 80s.

  • LazyBaby@lemmy.zip
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    24 hours ago

    They are surprised VR isn’t really taking off with inflation through the roof huh?

    • skisnow@lemmy.ca
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      19 hours ago

      Every few years for over half a century, someone decides that VR is finally going to be a big thing, spends a bucketload of cash on it, only to learn the exact same lesson: VR doesn’t actually solve any kind of practical problem anyone ever had, but it does create a whole bunch of new ones.

        • skisnow@lemmy.ca
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          41 minutes ago

          By the same token, AR is no longer new technology. Every AR app I’ve ever had on my phone got used a couple of times at the start, and have since been auto-offloaded from disuse. There might be some edge case stuff relating to accessibility tools, but companies like Apple weren’t the ones leading research into those in the first place.

          In fact now I come to think of it, the most successful AR app I’m aware of is Pokemon Go…

        • cardfire@sh.itjust.works
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          3 hours ago

          The manufacturers and the marketplaces need us to buy a new thing otherwise we would just enjoy the thing that we have until the wheels fall off. TVs had to get innovative to keep fueling replacements.

          CRT’s still minimally existed in consumer spaces when 3D TVs were being crammed down our throats. I was grateful when the DLP versus plasma versus LCD wars were over.

          But there always has to be a new product platform around the corner for businesses that are requiring endless growth will die. Consider the InstantPot as an object lesson, and then look at the absolutely ludicrous ecosystem of kitchen branded appliances that the Ninja Bullet spawned.

          Those of us that bought into vr, and then bought into it again. And then again. Like it or believe in it for reasons that clearly aren’t going to make us profit.

          I do not anticipate any AR Revolution, after both Microsoft and Google drink deeply from that goblet and clearly lost. I don’t think meta is new project in that space will be ultimately useful for anyone but perverts and con artists.

          I’m increasingly skeptical of growth and Innovation for growth and Innovations sake. I kind of just want to play, now. And also I would do crimes for a refrigerator and a washing machine that was supposed to last 20+ years of continuous operation like our grandparents had.

        • LazyBaby@lemmy.zip
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          14 hours ago

          I don’t recall any hype around it at all except that it was a thing that companies made. Most of them require glasses so I really don’t understand how they thought that would ever catch on.

        • TryingSomethingNew@sopuli.xyz
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          15 hours ago

          If the nearest store still has one, do a demo of it. It is quite impressive. You can see where they’re trying to get ready for whatever comes after smartphones

        • skisnow@lemmy.ca
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          14 hours ago

          You’d think, and yet all the gamers I know who own a headset has it gathering dust on the shelf.

          • Professor_Piddles@sh.itjust.works
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            12 hours ago

            You’re not wrong, and I’m included in that because I’m a dumbass who bought an Oculus Rift (i.e. not a Vive) some 6 years ago or so, and I’ve since gone 100% Linux. But man was it a magical upgrade for my sim racing setup. In many ways better than a triple screen setup, but occupies less space.

            • PattyMcB@lemmy.world
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              12 hours ago

              My headset was extremely immersive for DCS and IL-2, but I could never use the keyboard well enough with it on.