YouTube disallowing adblockers, Reddit charging for API usage, Twitter blocking non-registered users. These events happen almost at the same time. Is this one of the effects of the tech bubble burst?
YouTube disallowing adblockers, Reddit charging for API usage, Twitter blocking non-registered users. These events happen almost at the same time. Is this one of the effects of the tech bubble burst?
It’s simple, despite what big tech companies are telling themselves, current algorithm for personalized online ads doesn’t actually work, because you can’t force people to be interested something just by shoving media in front of them.
Instead of realizing that people want genuine human engagement to tell them HOW your product can help solve their problems, we are at the phase where tech companies double down on their incorrect assumption and thinks to make people want things, they just need to shove more things people don’t want to see in front of them.
I’d say synchronous targeted ads work very well. I.e. showing me ads when I am searching for something explicitly on Google or Amazon. Asynchronous targeted ads - yeah, less so.