In July, there was a sudden spike in .SI (Slovenia) domain name sales, and now that Trump has announced AI will be rebranded SI, their owners are attempting to resell them for millions of dollars.

  • artyom@piefed.social
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    23 days ago

    This is like Twitter renaming themselves “x”.

    Not really a good example, seeing as they were pretty successful, even if it a terrible name.

    • ranandtoldthat@beehaw.org
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      23 days ago

      Were they? They took one of the most recognizable brands of the century and made something people tend to avoid referring to because it’s hard to.

        • Midnitte@beehaw.org
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          23 days ago

          I mean, they themselves kept “formerly twitter” in their emails for years (it might even still be there?)

          They bungled it so bad that people still use “twitter” now, lmao.

          • artyom@piefed.social
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            23 days ago

            They bungled it so bad that people still use “twitter” now

            I wish that were true.