Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
Keep in mind Apple has a poorly documented and mostly unknown daemon called knowledgeconstructiond that cannot be turned off and solely exists to profile you based on accessing every Apple apps data - ical, messages, mail, photos etc, which is astoundingly personal info especially considering a lot of Apple users dump everything into stock apps, as the “strength” of Apple has typically been consistency of the platform
https://8rank.ai/game/apple-intelligence-personal-knowledge-graph
The person who wrote that article vibecoded an app that allows you to visualize the data captured: https://github.com/8rank/iKnow
It is basically all the gross shit that ad networks do. What does Apple do with this data, that has been aggregated since macos 13? Officially it’s probably to “enhance the user experience” but at a minimum it probably changes how Apple delivers ads to you. do they sell it? Who knows