Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • netburnr@lemmy.world
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    8
    ·
    1 year ago

    Some of us are data holders and have Gigabit internet with options to go even higher. Don’t count out the little guys ability to share massive amounts of data… been doing it since zip drives and CDs

    • ubermeisters@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      edit-2
      1 year ago

      Except you don’t force licensing so you’ll get shut down immediately by some DMCA bullshit, by some asshole law firm.in another country probably.

    • kakes@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      Have you seen the sheer amount of data hosted by YouTube though? There’s no way any amount of hobbyists are going to hold a candle to that.