Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

  • Bappity@lemmy.world
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    11 months ago

    good for her, sucks this sort of stuff has to be dealt with already. A.I. tech has developed wayyy faster than I thought

      • Bappity@lemmy.world
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        11 months ago

        we could’ve advanced AI for much cooler stuff but the first things we went for were voices and fukken art… wtf

  • AutoTL;DR@lemmings.worldB
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    11 months ago

    This is the best summary I could come up with:


    Scarlett Johansson is taking legal action against an AI app developer for using her name and likeness in an online ad, according to a report from Variety.

    As reported by Variety, the 22-second ad showed Johansson behind the scenes while filming Black Widow, where she actually says “What’s up guys?

    It’s Scarlett and I want you to come with me.” But then, the ad transitions away from Johansson, while an AI-generated voice meant to sound like the actress states: “It’s not limited to avatars only.

    At the very bottom of the ad, Variety reports that Convert Software — the developer behind the app — included text that reads: “Images produced by Lisa AI.

    It has nothing to do with this person.” Representatives for Johansson tell Variety that the actress was never a spokesperson for the app and that her attorney, Kevin Yorn, “handled the situation in a legal capacity.”

    Neither Yorn nor Convert Software responded to The Verge’s request for comment about the nature of the legal action.


    The original article contains 311 words, the summary contains 168 words. Saved 46%. I’m a bot and I’m open source!

  • Etterra@lemmy.world
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    11 months ago

    I hope it wasn’t some shitty Chinese mobile game. They rip off stuff constantly and just keep getting away with it.

    • Cethin@lemmy.zip
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      11 months ago

      I don’t really. It isn’t good these thanga happen, but it’s not like she needs to do anything. She just pays her lawyers a small portion of her fortune and she gets more money. I feel bad for the people who actually need the work getting screwed, which this will hopefully set a precedent for.

  • thejodie@programming.dev
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    11 months ago

    There are people out there who sound a lot like SJ and you could probably clone their voice a lot cheaper. I worked with one and it was always uncanny.

  • crackajack@reddthat.com
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    11 months ago

    Said AI app must have been capitalising on the fact that Scarlet Johansson voiced an AI in a movie before. Lol.

  • quaddo@lemmy.world
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    11 months ago

    Man, I misunderstood the headline. I thought the AI had created a likeness of her voice, and SJ was going after them for that.

    Which begs the question, just how unique are our voices? There’s being distinct, and then there’s being literally one of a kind.

  • quaddo@lemmy.world
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    11 months ago

    Very true, and along the lines of what I was thinking.

    But it wouldn’t surprise me if there were a way to establish a voice print. In fact, isn’t that already a thing? Even if it is a little rough around the edges, it wouldn’t surprise me if we were even closer to a higher reliability than thought.

    With or without that, consider the copyright infringement suits for someone wanting to protect their song, melody, or whatever. Someone could poke at the 8 keys of a toy piano, and if a music artist’s legal team felt it sounded close enough to the original? The ol’ beatdown-by-seeking-damages trick if not a cease and desist order.

    Anyway. If someone has enough money and too much time, they’ll make a case out of anything.

  • helenslunch@feddit.nl
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    11 months ago

    Has she heard the ChatGPT voice app? Sounds a lot like her also.

    Unsurprising given she was the voice of AI in that terrible movie “Her”.

      • Parabola@lemmy.world
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        11 months ago

        Yes and no. If it’s a business registered in a foreign country that won’t play ball, there’s not much you can do. Especially with something like ads

  • spiderkle@lemmy.ca
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    11 months ago

    AI bad! There’s definitely much worse human made stuff with her likeness on the internet. But there’s more money in suing a company than an individual making 3DHentai at home.