he said. “We’ll be gone, and it’ll be gone because of an advertiser boycott.”… eeer, no.

  • TWeaK@lemm.ee
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    2 years ago

    He’s not the only shareholder though.

    First off, they didn’t pay $44bn, that number includes a $13bn loan that Twitter took out to buy itself on behalf of the new owners. Musk paid ~$27 including fees, $20bn of this was Tesla stock (which since shortly after has been underperforming), then $5bn was other investors, including that Saudi Prince.

    Edit: there was also Musk’s existing shares, which iirc was around $2bn, but I think that’s included in the $27bn - so his payment was something like $25bn, made up of $20bn in stock and $5bn in cash. /e

    Musk is the majority owner, owning roughly around 26/31 of the value. However he isn’t the only shareholder.

    In any case the leveraged buyout has been structured with the intent of killing the business. There was never any sincere hope of paying off the $13bn debt, and the intent was all but proven when they almost immediately stopped paying rent on their offices. This might not have been the goal along, but since Musk was forced to make the purchase that’s what it turned into.

      • JoBo@feddit.uk
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        2 years ago

        It’s an interesting question.

        Musk was forced to buy Twitter after accidentally promising to do so in legally binding terms. So, to a very great extent, there is no endgame, just the endless flailing of a rich kid who can’t comprehend just how much luck (rather than genius) got him where he is.

        But, his supporters are primarily far right authoritarians, and his partners in Twitter include some extremely authoritarian regimes which have an interest in being able to suppress speech (and have had more help to do so with X compared to old Twitter). And his idea of free speech is being able to say whatever he likes without criticism, which means silencing any ideas that could possibly be construed as criticism, whether directed at him or not. The standard far right nonsense. If you point out the existence of racism you’re attacking white people. If you point out the existence of sexism you’re attacking men. If you choose not to advertise on a website promoting far right ideas, you’re attacking him personally.

        Is he trying to turn Twitter into a more successful version of Gab or Truth Social, or is that just a by-product of his peculiar psyche? Is it with the intention of influencing elections, or is it just that his particular type of narcissism happens to be very useful to authoritarians? Are the ideas of the far right anything other than extreme narcissism anyway?

        He’s not an evil genius but evil clowns can do a lot of damage too.

      • TWeaK@lemm.ee
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        2 years ago

        Endgame now is to kill off Twitter (and grassroots public forums in general) then replace them with right wing alternatives. Musk’s old friend Peter Thiel failed with Parler, with Twitter out the way they have a much stronger chance.

        Meanwhile, as Twitter crashes and burns, they can experiment with ludicrous ideas. Most of them will fail, but anything they get away with becomes a template for whatever comes next.

        Like I say, that wasn’t the plan all along - most likely he just wanted to manipulate the stock price and make a bit of profit - but that’s what this has turned into.