Consumers are eager to fill up their stockings, even if they don’t have the means to do so.
I’ll never. I may be broke, but it’s better than being in debt. I have no debt except medical bills, and I consider that a win at 36. And most reputable lenders don’t care about medical debt anymore, and why should I?
Ok now stay with me here. Dont buy somthing you cant afford.
BNPL is helpful but also a trick of the mind for people to think they can afford more than they can normally.
$50 for 12 months is easier to swallow than a sudden $600 purchase. If they do buy it in one go, then people will force themselves to save for some time, when they are only down $50 that months they may take on more borrowing that adds up beyond the pain of just buying it once.
I did a piece of work for client, an online retail business that did end of line stuff brands. Like a TJ max but much much smaller and online only .
Anyway, the revenue reached a certain point, and the Pay Later guys started calling. In Europe, Klarna is the big one.
They basically offered £100,000 upfront for my client to add a Klarna Pay Later button at check out.
That’s what it’s worth to them, to get young people on the hook.
If you can’t afford a depreciating object that you do not intend to use to make a profit somehow at once then you shouldn’t buy it.
Buy all the shit you want and enjoy it, but if it’s for a hobby then it’s not worth the interest rates.