Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
Meta has several billion active users across their platforms. 30M is nothing to them.
Also don’t forget that we’re talking about a microblog, so it will inherently generate a large amount of individual posts, much more so than e.g Instagram. The quality is however likely very low initially and a lot of users are probably just trying out the current talk of the day.
I do suspect that Threads will probably grow to a few hundred million users before the end of the year; anything less would probably be regarded as a colossal failure for Meta.