Ugh. Roku was one of the platforms with fewer ads.
- Roku will be adding more ads to the home screens of its devices and TVs in the near future.
- The ads will be interactive and ‘shoppable’ and will cover a range of industries, including restaurants and cars.
- Roku already has a significant amount of ads on its home screen, and it is unclear if users will be able to change their preferences for the new ads.
Jesus, I hate that word, “shoppable”. It just sounds dystopian.
it’s not as brutal a construct as the other Sales-Bro trash we see: ‘the ask’, ‘the spend’, etc. It’s too bad that no matter how much we mock the soulless people who parrot that crap, it’s just our dumber friends who won’t learn anyway.