Ugh. Roku was one of the platforms with fewer ads.
- Roku will be adding more ads to the home screens of its devices and TVs in the near future.
- The ads will be interactive and ‘shoppable’ and will cover a range of industries, including restaurants and cars.
- Roku already has a significant amount of ads on its home screen, and it is unclear if users will be able to change their preferences for the new ads.
I do wonder how long it’s going to take for these device manufacturers to get wise and start hard coding their own host file on these devices with the addresses they use.