Amazon Prime is a remarkable success but also dystopian. It has made convenience and speed the norm, habituating consumers to buy more products. Prime’s flywheel effect - where more customers lead to more data and scale which attracts more customers - has fueled Amazon’s dominance. Prime subscribers spend twice as much and Amazon’s value has multiplied 97 times since 2005. While canceling Prime may not hurt Amazon, it can benefit local businesses by gaining a new customer. However, Prime has rewired how people think about what is possible to obtain and how fast, making a Prime-free life unimaginable for many.
Perhaps people use Amazon differently than I do. I mostly buy niche items that you simply can’t buy at stores, or if you do find them at stores they are astronomically expensive.
Which is not to say I don’t switch things up. I order from Best Buy, Walmart, a whole bunch of different places. But on balance, I’m happy with the Prime subscription and use it frequently.