Right. Part of my point. We have taken great efforts to make beef cheap, and to bolster the supply. With all of this effort, it really isn’t a surprise your average person is going to choose beef.
I’d propose slowly increasing subsidies to beef alternatives, and then once those are to the same level of affordableness and you’ve got some adoption, start cutting beef subsidies. Make the transition slow and painless, more people will stick to it.
Beef would be much more expensive if not for the huge subsidies, it’s artificially cheap. Maybe we just stop doing that and see how it goes.
Right. Part of my point. We have taken great efforts to make beef cheap, and to bolster the supply. With all of this effort, it really isn’t a surprise your average person is going to choose beef.
I’d propose slowly increasing subsidies to beef alternatives, and then once those are to the same level of affordableness and you’ve got some adoption, start cutting beef subsidies. Make the transition slow and painless, more people will stick to it.