Does anyody really look at anyone in an ad and say, “Yes, that’s a fellow human, I connect with them on a personal level”?
I’ve been perceiving them as robots since 1986. Because even as a child I knew people in an ad don’t act or talk like everybody I knew in real life and what they were portraying was completely made up, unrealistic dialog and scenarios.
Exactly. Marketing generally doesn’t try to speak to your rational forebrain. It’s going for your subconscious, by design. It’s why ads can be so random and still retain efficacy.
Does anyody really look at anyone in an ad and say, “Yes, that’s a fellow human, I connect with them on a personal level”?
I’ve been perceiving them as robots since 1986. Because even as a child I knew people in an ad don’t act or talk like everybody I knew in real life and what they were portraying was completely made up, unrealistic dialog and scenarios.
Exactly. Marketing generally doesn’t try to speak to your rational forebrain. It’s going for your subconscious, by design. It’s why ads can be so random and still retain efficacy.