Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for

Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for the advertising industry by ensuring user privacy while delivering effective advertising solutions.

About Anonym: Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd. The company was backed by Griffin Gaming Partners, Norwest Venture Partners, Heracles Capital as well as a number of strategic individual investors.

  • kbal@fedia.io
    14·
    1 year ago

    Wasn’t Mozilla supposed to be looking for a new CEO? Maybe they should get that done before throwing away millions of dollars on acquisitions? Surely the rush to destroy everything by adopting slogans like “data is the fuel that drives performance advertising” can wait for a few more months?

    • ericjmorey@programming.dev
      5·
      1 year ago

      It’s not clear to me if this is an acquisition of the venture capital subsidiary, but this part of Anonym’s FAQ is disappointing:

      Privacy is an ambiguous term! Our primary focus is reducing or eliminating the need for advertisers and ad platforms to share personally identifiable information, attributes and behaviors about individuals with each other. It’s this kind of data sharing that often violates the expectations of users and creates legal and policy compliance issues.