The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.
This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.
“We need to be inflation winners”
Actual line from the C-level strategy meeting at my company.
I’m fairly certain we’re not alone.
Next; let’s talk about how recessions are made….