I’ve been seeing comments about mailing lists. They usually want plaint text emails like these.
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Also, when building services that are expected to send HTML email, make sure to generate a plain text version of the content and put it in the appropriate multipart section of the message. Otherwise, people reading in plain text won’t see it unless they’re willing to jump through hoops to do so (and there’s a good chance they’ll toss it in the trash instead).
Bonus points if the plain text part is formatted well.