- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
Should just be illegal. Either you buy a thing or you rent it. This is cheating.
Anyone who has already purchased a Prloton, should be able to resell it. If they can’t, then I see a class action coming.
New sales could do this I guess, hopefully people will stop buying from crap companies
They talk about class action lawsuits so often, do those really still work to kill a company?