If you are thinking of building a brand on twitter (or X) or have an existing brand, it is important to know that twitter (or X) are willing just take your name away from you if they feel like it without recourse.
Of course it is always technically possible to take a user name. But most sites make it clear that they wont risk damaging brands by protecting against fake clones and allowing companies to keep their user names. That is why it is news.
Sounds like a you problem if you’re relying on a social media service to help you build a brand. If you pay, you have legal recourse. If you’re there for free advertising, sucks to base your brand on hopes and dreams.
If you are thinking of building a brand on twitter (or X) or have an existing brand, it is important to know that twitter (or X) are willing just take your name away from you if they feel like it without recourse.
Of course it is always technically possible to take a user name. But most sites make it clear that they wont risk damaging brands by protecting against fake clones and allowing companies to keep their user names. That is why it is news.
Sounds like a you problem if you’re relying on a social media service to help you build a brand. If you pay, you have legal recourse. If you’re there for free advertising, sucks to base your brand on hopes and dreams.
Yes, it is your problem. That is why it should be news. So you can figure out if it is worth the risk of putting your brand on twitter.