A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to GoogleFacebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

    • NaibofTabr@infosec.pub
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      14 days ago

      Yes they do. Not enough people know.

      We need everyone to talk about this until it becomes general public knowledge, and then general public outrage.

      • NessD@lemmy.world
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        14 days ago

        Have you read the article? They’re claiming (!) that they would use ads on websites to use mic data. If you know anything about Android or IOS, you’ll know that you have to give mic permission to your browser for it to have access to anything. THEN the browser itself checks if a website needs access to your mic and you have to willingly give it. And lastly: Android indicates when your mic is hot with a green dot. So all of their claims are bs.

        Come back if one of the OS developers admit to always listen on an OS level.

        • coolmojo@lemmy.world
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          14 days ago

          Come back if one of the OS developers admit to always listen on an OS level.

          If the device does not listen at all times it cannot detect the wake word (Hey Google).

          Edit: formatting.

        • NaibofTabr@infosec.pub
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          14 days ago

          Well look, not to be dismissive of what you’re saying, but the technical aspects of it really don’t matter. There is not (yet) any law in the US that would protect people from such surveillance, regardless of its current technical infeasibility. The point of getting people at large worried or upset about this is to get law established before it becomes a widespread problem, not after some company publicly admits to doing something despicable.

          The fact that companies are thinking about this, trying to accomplish it, trying to buy this functionality from other companies… that should be enough to scare people and get them angry. It’s certainly enough that we should all be talking about it, and publicly shaming them for the voyeuristic creeps that they are.

          There should be riots in the streets over stuff like this, because you can’t build a surveillance state without surveillance technology.

      • mods_mum@lemmy.today
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        14 days ago

        I agree with the premise but I have zero confidence this would cause outrage. Most people are too stupid to understand the implications

    • TJA!@sh.itjust.works
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      14 days ago

      A lot of seemingly smart people said that it would not make sense to do that.