https://therecord.media/ford-patent-application-in-vehicle-listening-advertising
Looks like Ford just voted to NOT be my choice of car vendor in future.
However getting this patent could be used by Ford to prevent such systems from beeing used by all vendors, but thats veery unlikely i guess.
And Sony patented this garbage
Does a Sony Patent Propose Viewers Skip Commercials by Yelling Brand Names at TV?
That was 15 years ago.