Their current userbase is not their target userbase. They are trying to reach a more mainstream audience but all of their attempts to monetize are seen as useless by their current userbase.
They want to increase revenue w/ ads - A loud swath of FF users are tech savvy and have adblocking enabled
They want to pivot towards AI - A loud swath of FF users see AI as gimmicky
Their current userbase is not their target userbase. They are trying to reach a more mainstream audience but all of their attempts to monetize are seen as useless by their current userbase.
Repeat ad-nauseum