MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
Isn’t that exactly what brave did? I wasn’t a fan of their “watch ads to get BAT” system either, but the alternative was always to just buy BAT with actual money. I’d rather see Mozilla work with brave to collaborate and improve on the BAT strategy than to start another competing standard, personally.
I’m actually quite intrigued with Braves attempts at innovating here, but I don’t know how effective they have been and, alas, Brave relies on Chromium.
Exactly how I feel, which is why I’d be psyched if Mozilla joined in so that system could be extended to the browser I use lol
Does buying BAT compensate websites? AFAIK, no sites actually signed up to be compensated that way, so it just ended up being a random cryptocurrency. Brave went crypto first, websites second, and that obviously didn’t work.
Mozilla should do the opposite IMO. Go out and make agreements with major sites to make their content available w/o ads for compensation, and then get users to start using that service. What they use for payment isn’t particularly important to me, but it should be stable and low-cost. I think GNU Taler is a good start to keep costs really low (no money is actually changing hands), and Mozilla can settle up with websites monthly, quarterly, etc.
It should be Brave collaborating w/ Mozilla, not the other way around, because Brave obviously has weird motivations. Brave can keep BAT to reward watching ads, I just don’t think they should use the same system for rewarding ads vs compensating websites for not showing ads.
I’d also love if they could do it this way, but I just don’t think it’s realistic tbh. In brave’s system it’s just up to the specific content creator to accept rewards - someone on YouTube could opt in without requiring google themselves to stop showing ads on the site in general (not gonna happen imo). Also, it’s not a reality I’m happy with, but Firefox and brave together are negligible for websites compared to chrome (65% of users use chrome 😭) so expecting websites to globally remove ads for non-chrome specific features is unlikely. Web devs could show ads based on user agent, sure, but that’s more work for the devs themselves compared to just blocking the ads and allowing them to say yes or no to be rewarded for their content.
BAT vs taler wise, I personally don’t care - I feel like the system works with either, so if they wanted to stick with BAT or switch it up I’d be happy either way. The part that’s important for me is the ability to reward creators independently from the websites that host them - like rewarding both is great, but in the case a website hasn’t/won’t done the work to disable ads (cough cough YouTube, Facebook/ig, etc)I still think creators should be able to benefit from the system. The last time I used BAT (which was very early after it launched tbh, things may have really changed) you could buy BAT (or watch ads for it, but the experience was truly shit and I immediately turned it off) and donate directly to websites (I gave some to Wikipedia iirc) or creators (I don’t watch YouTube but I heard some had signed up on there) or just let brave watch the time you spent on sites and divide your BAT between them proportionally monthly(?). Literally the only downside was like you said, adoption wasn’t incredible back then - but keep in mind that Firefox has 2.74% of users and brave is a rounding error. Firefox coming on board could dramatically increase engagement if all websites have to do is say “yea sure” to getting money from a small subset of their users, but I just really don’t see the majority of devs bothering to write new logic and fundamentally change their sites for the fraction of the Firefox+brave users who choose to donate (who are already a tiny fraction of their traffic).
Endgame ofc I agree should be to make tracking ads a thing of the past, but tbh I just don’t see the benefit of convincing websites to stop but only for a fraction of their users - like if you stumbled onto a random website and saw they said they’d opted into the program and wouldn’t track you / show ads… would you disable your adblocker? Imo until a system like this gets EXTREMELY wide adoption we have to be using adblocker anyway, so expecting devs to do a lot of work just so we can run the blockers on their page seems less than ideal to me.
My main issue with BAT and crypto in general is value fluctuations. If a website is going to get on board with something, they don’t want to build a system that adjusts the price with the value of the token, so I don’t think it could ever replace ads, only be supplemental.
So that’s why I’m interested in Taler. It can be pegged to whatever currency we want without having any concern for transaction fees or anything like that, even across borders. But honestly, I also don’t care what the currency is, I just want a way to pay a website without seeing ads and without making an account.
The implementation doesn’t need to be that complicated, just a header that provides a unique identifier (can change every request), the entity to get payment from (e.g. Mozilla), and a cryptographic signature from that entity that guarantees funds are available. And then the response would be the same as if the user had a no-ads account, and the website would settle up with the payment entity at some interval. So:
It wouldn’t need to be Mozilla-specific either, it could be a standard that websites could adopt if they so chose. Mozilla and other browser vendors would be motivated to get sites on board because they’d make a cut from these transactions, and they could build plugins for the more popular platforms so adoption is easier. I’m thinking the big news agencies would be the perfect initial customers here, and they could branch out from there.
Picking a ten transaction tool (like Taler) could simplify things, but honestly anything could be used. Mozilla probably wouldn’t be able to convince Google to join, but it could probably be an extension, and they could maybe convince Apple to join.
Why’s it gotta be crypto though
Would you want your full identity being associated with every page you donate to, especially if the donations happen based on you just visiting? Idc if it’s crypto or another alternative personally, but it absolutely has to be properly anonymous or at least have the ability to be. Especially at the time BAT launched, crypto was the only way I personally knew to achieve that - if Mozilla wants to get on board and switch away from crypto to something equally anonymous, I’d be thrilled, but imo this is a good use case for crypto anyway so it doesn’t bother me.
You could have some sort of account with the browser company. They aggregate site visits, then do a monthly payout.
But that would mean storing history for users? Though surely there’s a way to anonimize that.
BC banking has a host that’s higher for both cash and administrative.
I didn’t like how brave did it but the idea is sound IMHO.