I was working in the industry at the time and people absolutely talked about the implications of microtransactions and how it would result in more expensive games and being nickel and dimed.
Like, I distinctly remember conversations with actual human beings from exactly the horse armor DLC and maybe we didn’t think it was going to result in, say the online shooter battle pass formula exactly, but we without ambiguity understood that meaningful in game items, and things like levels / experience would be monetized.
The biggest shocks to me were how patches would be used to reduce the game testing cycles, enabling companies to print incomplete or broken versions of games, requiring day one patches.
It’s a disgusting practice now, and it was then too.
Their mistake was not making it available for only 2 weeks for $40 like Blizzard.
I encourage everyone to never spend money on blizzard products. They dont even offer quality anymore like they used to.
Bethesda had no idea how much backlash the DLC would create
Yeah sure.
Either they’re just straight up lying, or they’re completely incompetent over at Bethesda.
Sadly, both don’t seem very unlikely realities for what that studio turned in to.
no idea how much backlash
That’s not to say they didn’t expect backlash, they fully expected some, they simply didn’t do a field study to see how bad it was going to be. Actually pretty common in the industry. Thow shit against the wall, see how bad the outcome is, discount that against profit. :)
plus
“One of the things about Horse Armour that you have to remember is Bethesda, I believe, was the very first company to do downloadable content expansions,” Nesmith told us. “Nobody had done that before for the platforms. We literally pioneered that. And so Bethesda didn’t know what the hell it was doing at the time. We didn’t know!”
I feel like it would’ve taken little effort to do a survey, or just even common sense to know what to expect.
They added that paid DLC barely 2 weeks after the game launched, it doesn’t require much thought how this probably wouldn’t be received positively.
Online games are different because you control the hosting and the service has much higher upkeep. Don’t try to apply the same shenanigans to single player games. Also pissed me / pisses me off that they started doing this Borderlands 2+
But then they say,
Despite the massive backlash and more than a decade of memes, Horse Armour DLC’s popularity was proven by the wallets of gamers. While Bethesda was being flamed for releasing the paid content, the numbers don’t lie, and gamers were actually very interested in paying for the DLC
Their main market focus is on whales now. They make it very clear, they see the Horse Armor DLC as a success story.
I don’t know how people there are like me, but I have forked over a lot on TES:O that I will no longer ever fork over again, and I regret having fueled their foray into single player. I will not preorder TES6, and I will have to wait for discounts to begin applying to their new franchises. As someone who was deep into TES lore, I will no longer care about TES6’s monetization or their attempts to tie into and guide players into TES:O.
But whales… Whales never change.
Bullshit, Bruce Nesmith. You’re just a dishonest coward trying to absolve yourself of blame.
Edit: the paid horse armor was extremely controversial among gamers at the time, and plenty of people prophetically warned about what the consequences were going to be. Bethesda damn well knew or should have known exactly what Pandora’s box they were opening.
