The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

  • maegul (he/they)@lemmy.mlEnglish
    131·
    2 年前

    I’m not sure Apple has every really been that much about innovation when it comes to core technologies. Their business is at the product level, and given that generative AI is a product market still in flux it makes sense for them to dive into some exploration … especially given that they’re already a natural language AI assistance company.