Some people are looking past the partner or putting “partner” in quotes.
Funko doesn’t handle these takedown requests, they hired BrandShield for this. BrandShield definitely went overboard and their reputation is at risk.
I’ve shopped around for brand protection in the past when scammers registered a domain name with my company’s name in it, and used it to do fake job offers. We got the domain suspended by contacting the registrar, but we didn’t know about it until it was reported to us.
I could go with this if they actually apologized and fired BrandShield. They did neither of those things, so have demonstrated their full endorsement of BrandShield’s fraudulent behavior.
Brandshield sent a fraud report to the domain registrar. Unless they are also your hosting provider, a domain registrar has no control over individual pages, only over the domain as a whole. So this was the only action you could expect to be taken, if you expected the domain registrar to act, and you sent them a fraud report hoping they’d act. So claiming they only tried to take an individual page down is disingenuous at best, and more likely just an out and out lie.
They were hired specifically to go overboard and risk reputation. To shield brand from reputational damage of scorching internet. It’s even in their name.
If you hire a hitman you’re still on the hook for murder. Making someone else do your dirty work does not absolve you. Especially when you’re a corporation and literally everything you do is through people you pay.
Brand protection is something that a lot of companies care about and many use third parties to handle it.
A much better analogy is if you were to hire security guards to protect your person and property and an overzealous guard kills someone. That happens often enough, we know the guard is on the hook, but the boss is rarely charged unless he was micro-managing it.
If you hire someone to do a job and the process of doing that job results in someone being killed then yes, you absolutely are to blame, but that’s not what happened here. They didn’t hire someone to protect themselves, they contracted an AI company to delete anything which could paint them in a bad light then made claims of fraud through nonstandard channels to force their way through red tape then threatened parents of their victim when they were called out.
Wow, way to spin… I’m currently looking at Brand protection for my company but have crossed BrandShield off the list… Companies hire third parties to handle brand protection because it doesn’t make sense to staff internally.
Funko and other companies don’t want their brand used without their permission.
This wasn’t necessarily showing them in a bad light, it was a fan page, but it appeared like it was an official Funko entity, imitating the Funko Fusion Dev site.
The issue was reported to both Linode and the name provider. Itch took down the page. Linode contacted Itch and closed the case after the response. The name provider ignored Itch’s response and went nuclear… Funko contacted the name provider to clarify and get itch back online.
You have stated multiple times that you have a vested interest in pushing the narrative that Funko isn’t the bad guy but somehow I’m the one that’s not arguing in good faith? Yeah, sure, whatever helps you sleep at night I guess.
Making a fraud claim to a DNS provider and hosting service is the nuclear option. Literally the only thing either of those providers can do is to effectively take the entire site down. They intentionally made a misleading fraud claim instead of a DMCA takedown notice so they could force it through quicker. And you’ve completely ignored the fact that they’re relying on AI to identify these “offending” pages, and the fact that they threatened the owner’s parent. The non-apology statement they made is just icing on the cake.
This is definitely a warning on AI use for decision-making… BrandShield’s AI identified and reported the issue using AI. Apparently IWantMyName also used an automated process to disable the site. Linode had a human in the mix and did the right thing.
Ultimately, this did more damage to the Funko brand, which is the opposite of what you want from a brand protection platform. I’d expect this to ripple through both BrandShield and Funko as to how they handle these cases and which platform they utilize.
Some people are looking past the partner or putting “partner” in quotes.
Funko doesn’t handle these takedown requests, they hired BrandShield for this. BrandShield definitely went overboard and their reputation is at risk.
I’ve shopped around for brand protection in the past when scammers registered a domain name with my company’s name in it, and used it to do fake job offers. We got the domain suspended by contacting the registrar, but we didn’t know about it until it was reported to us.
I could go with this if they actually apologized and fired BrandShield. They did neither of those things, so have demonstrated their full endorsement of BrandShield’s fraudulent behavior.
They blamed the service provider… BrandShield called for removal of the page, not the whole site.
Brandshield sent a fraud report to the domain registrar. Unless they are also your hosting provider, a domain registrar has no control over individual pages, only over the domain as a whole. So this was the only action you could expect to be taken, if you expected the domain registrar to act, and you sent them a fraud report hoping they’d act. So claiming they only tried to take an individual page down is disingenuous at best, and more likely just an out and out lie.
They did it on Funko’s behalf, at their direction.
It’s perfectly fine to also blame the partner, but Funko ultimately bears 100% of the responsibility for the actions they instigated.
This, and further exacerbated by this post where they take no accountability.
They were hired specifically to go overboard and risk reputation. To shield brand from reputational damage of scorching internet. It’s even in their name.
Tsar is good, blame the boyars.
No, Funko’s reputation is at risk, as it should be.
Other companies should look at the situation and cease using BrandShield, but from a consumer standpoint, the blame falls squarely on Funko.
If you hire a hitman you’re still on the hook for murder. Making someone else do your dirty work does not absolve you. Especially when you’re a corporation and literally everything you do is through people you pay.
Terrible analogy…
Brand protection is something that a lot of companies care about and many use third parties to handle it.
A much better analogy is if you were to hire security guards to protect your person and property and an overzealous guard kills someone. That happens often enough, we know the guard is on the hook, but the boss is rarely charged unless he was micro-managing it.
You disagreeing does not make it a bad analogy.
If you hire someone to do a job and the process of doing that job results in someone being killed then yes, you absolutely are to blame, but that’s not what happened here. They didn’t hire someone to protect themselves, they contracted an AI company to delete anything which could paint them in a bad light then made claims of fraud through nonstandard channels to force their way through red tape then threatened parents of their victim when they were called out.
Wow, way to spin… I’m currently looking at Brand protection for my company but have crossed BrandShield off the list… Companies hire third parties to handle brand protection because it doesn’t make sense to staff internally.
Funko and other companies don’t want their brand used without their permission.
This wasn’t necessarily showing them in a bad light, it was a fan page, but it appeared like it was an official Funko entity, imitating the Funko Fusion Dev site.
The issue was reported to both Linode and the name provider. Itch took down the page. Linode contacted Itch and closed the case after the response. The name provider ignored Itch’s response and went nuclear… Funko contacted the name provider to clarify and get itch back online.
You have stated multiple times that you have a vested interest in pushing the narrative that Funko isn’t the bad guy but somehow I’m the one that’s not arguing in good faith? Yeah, sure, whatever helps you sleep at night I guess.
Making a fraud claim to a DNS provider and hosting service is the nuclear option. Literally the only thing either of those providers can do is to effectively take the entire site down. They intentionally made a misleading fraud claim instead of a DMCA takedown notice so they could force it through quicker. And you’ve completely ignored the fact that they’re relying on AI to identify these “offending” pages, and the fact that they threatened the owner’s parent. The non-apology statement they made is just icing on the cake.
This is definitely a warning on AI use for decision-making… BrandShield’s AI identified and reported the issue using AI. Apparently IWantMyName also used an automated process to disable the site. Linode had a human in the mix and did the right thing.
Ultimately, this did more damage to the Funko brand, which is the opposite of what you want from a brand protection platform. I’d expect this to ripple through both BrandShield and Funko as to how they handle these cases and which platform they utilize.