Amazon gives non-Prime members free shipping at $35 or more of eligible items. Instead of simply letting users get the product with free shipping, they’ve added a discount that prices it exactly one cent below the $35 limit, while only subsidizing the price with $3.38, which is about half of what they’ll then charge you for shipping.
It’s too convenient. Order something Sunday night, I’ll definitely have it by Tuesday afternoon if not earlier. I always wait until I have enough items I need over $50 before I place an order anyway.